Friday, January 31, 2020

How To Create Assessment Opportunities Essay Example for Free

How To Create Assessment Opportunities Essay Explain how to create assessment opportunities that meet the needs of learners – ‘Assessment is the term given to checking that learning has occurred. It may happen at any stage during the learner’s progress through their qualification’, page 112, Practical Teaching, a guide to DTTLS PTTLS, Wilson. ‘Assessment can be carried out before recruitment (at interview), at commencement (diagnostic and initial assessment), during and at the end of the lesson and at the end of the module, unit or programme.’ Page 268, Practical Teaching, a guide to DTTLS PTTLS, Wilson. Arrange lessons around frameworks, so teaching the subject to learners. Teachers will have to assess learning has occurred, regardless of whatever form of learning has taken place. By being consistent, ensuring that all assessments are completed to a level standard, and irrespective of when the learners are assessed the outcomes are constant. By making sure all learners have access to assessment, and it follows the criteria of equality and inclusion By ensuring learners have had the opportunity to have all areas of the subject covered, so no part has been missed By allowing the learners understand the purpose and meaning of the assessment Making all learners know how the assessment will take place Assessment isn’t something that takes place at the end of the module or at the end of the year, it can take place at the end of the lesson by asking the learners if they have understood what was covered in the lesson.

Thursday, January 23, 2020

Customer Relationship Management Essay -- Business CRM

CRM Features and Benefits CRM (Customer Relationship Management) helps companies to understand, anticipate and respond to their customers' needs in a consistent way, right across their organization (Is4Profit, 2006,1). CRM is a business strategy designed to improve profitability, revenue, and customer satisfaction. It consists of software, services, and a new way of thinking to improve profitability, revenue, and customer satisfaction (Sibel, 2006, 1). Practicing CRM requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself. CRM can benefit and organization in that it can develop better communication channels; collect vital data, like customer details and order histories; create detailed profiles such as customer preferences; deliver instant, company-wide access to customer histories; Identify new selling opportunities. (Is4Profit, 2006, 1). CRM involves centralizing all customer data and au tomating much of the tedious work in managing sales, marketing, and customer service so that professionals can spend more time helping their customers become more successful and less time on administrative tasks. CRM has also come to include a new type of business intelligence software called analytics that provides managers with a real-time snapshot of their sales, marketing, and service efforts. This will help them make real-time changes to the business to ensure they meet their growth and profitability goalsÂâ€"instead of after-the-fact. The benefits of CRM are clear: by streamlining processes and providing sales, marketing, and service personnel with better, more complete customer information, CRM allows organizations to ... ...uilt industry-specific editions; 98 percent loyalty rate; 12 years of CRM experience; more than 3.7 million users worldwide; and world-class hosting. References: 20/20 Software Inc. (2006). Comparing Top 11 CRM Software Solutions. Retrieved February 27, 2006 from http://www.2020software.com/software/display.asp?tMethodID=5&tMethod= category&ic_campID=26&ic_pkw=customer%20relationship%20management%20software Is4profit, Inc. (2005). CRM: What are the benefits? Retrieve February 27, 2006 from http://www.is4profit.com/busadvice/crm_customer_relationship_management/1_crm_benefits.htm SAP Inc. (2006). Customer Segmentation. Retrieved February 28, 2006 from http://www50.sap.com/businessmaps/1F7462BEA45C42ABA9937C42BF256EA5.htm Siebel Inc. (2006). What is CRM?. Retrieved February 28, 2006 from http://www.crmondemand.com/crm/what-is-crm.jsp

Wednesday, January 15, 2020

Entrepreneurial Marketing: The Critical Difference Essay

Introductions usually have three parts: presentation of the problem or the research inquiry purpose and focus of the current paper summary or overview of the writer’s position or arguments As you can see, a thoughtfully written introduction can provide a blueprint for the entire research paper. In the first part of the introduction, the presentation of the problem, or the research inquiry, state the problem or express it so that the question is implied. Then, sketch the background on the problem and review the literature on it to give your readers a context to show them how your research inquiry fits into the conversation currently ongoing in your subject area. You may tell why this problem has been a problem, why previous attempts have failed to solve it, or why you think this particular slant or angle to the problem is important. You can also mention what benefits are to be gained from solving this problem or exploring this topic from your perspective. In the second part of the introduction, state your purpose and focus. Here, you may even present your actual thesis. Sometimes your purpose statement can take the place of the thesis by letting your reader know your intentions. Some writers like to delay presenting their thesis, especially if their readers may not be ready to accept it. The third part, the summary or overview of the paper, briefly leads readers through the discussion, forecasting the main ideas and giving readers a blueprint for the paper. This example of a well-organized introduction provides such a blueprint. Example of an Introduction Entrepreneurial Marketing: The Critical Difference In an article in the Harvard Business Review, John A. Welsh and Jerry F. White remind us that â€Å"a small business is not a little big business.† An entrepreneur is not a multinational conglomerate but a profit-seeking individual. To survive, he must have a different outlook and must apply different principles to his endeavors than does the president of a large or even medium-sized corporation. Not only does the scale of small and big businesses differ but small businesses also suffer from what the Harvard Business Review article calls â€Å"resource poverty.† This is a problem and opportunity that requires an entirely different approach to marketing. Where large ad budgets are not necessary or feasible, where expensive ad production squanders limited capital, where every marketing dollar must do the work of two dollars, if not five dollars or even ten, where a person’s company, capital, and material well-being are all on the line—that is, where guerrilla marketing can save the day and secure the bottom line. (Levinson, 1984, p. 9) In this example, the first sentence gives us the general academic conversation that this article will join. Sentence 2 narrows the discussion slightly to the entrepreneur. Sentence 3 explains why the entrepreneur and the small business are different and suggests the research question: How does the entrepreneur with his business principles differ from the corporate CEO and â€Å"big business† principles? Sentence 4 again places the discussion here within the academic conversation about entrepreneurs and slants the subject to â€Å"resource poverty.† Sentence 5 suggests why this issue is significant and even hints that perhaps it hasn’t been covered sufficiently. The author is defining his â€Å"research space,† where his research will fit in the conversation. The last and longest sentence succinctly summarizes the areas covered in this article and presents the thesis statement â€Å". . . that is, where guerrilla marketing can save the day and secure the bottom line.† As an aside, notice that the title of our example has two parts. Readers use such academic titles to select articles and to get a quick sense of what an article is about. Academic titles can state the research question, summarize the thesis or purpose, or be written as a two-part title with a colon. As in this example, the first part of the title gives the context of the article,  the academic discussion, and the second part gives the slant of the article, this writer’s special research space in the conversation. By reviewing the introductions to research articles in the discipline in which you are writing your research paper, you can get an idea of what is considered the norm for that discipline. Study several of these before you begin your paper so that you know what may be expected. If you are unsure of the kind of introduction your paper needs, ask your teacher for more information. As an added note, the introduction is usually written in present tense. The Methods Section The methods section of your research paper should describe in detail what methodology and special materials, if any, you used to think through or perform your research. You should include any materials you used or designed for yourself, such as questionnaires or interview questions, to generate data or information for your research paper. You want to include any methodologies that are specific to your particular field of study, such as lab procedures for a lab experiment or data-gathering instruments for field research. If you are writing a literary research paper, you would want to use the methodologies scholars use to examine texts and place the author and the literary piece into its literary and historical context. If you are writing a business management research paper, you would want to use the methodologies that place your discussion in the context of business and economics. Next to your own critical review of the scholarship in your discipline, your teacher is the best source of what methodologies are used in it. Many writers of research begin with this section because it is often the easiest to write. This section is usually written in past tense. The Results Section How you present the results of your research depends on what kind of research  you did, your subject matter, and your readers’ expectations. Quantitative information, data that can be measured, can be presented systematically and economically in tables, charts, and graphs. Quantitative information includes quantities and comparisons of sets of data. If you are unfamiliar with the conventions, you may find it challenging to present quantitative findings. You may include some commentary to explain to your reader what your findings are and how to read them. The distinction between the results section and the discussion section is not always so clear-cut. Although many writers think you should simply present and report your findings on the data you have collected, others believe some evaluation and commentary on your data may be appropriate and even necessary here. You and your teacher can decide how strict you want to be in this decision. Qualitative information, which includes brief descriptions, explanations, or instructions, can also be presented in prose tables. This kind of descriptive or explanatory information, however, is often presented in essay-like prose or even lists. There are specific conventions for creating tables, charts, and graphs and organizing the information they contain. In general, you should use these only when you are sure they will enlighten your readers rather than confuse them. In the accompanying explanation and your discussion, always refer to the graphic by number and explain specifically what you are referring to. Give your graphic element a descriptive caption as well. The rule of thumb for presenting a graphic is first to introduce it by name, show it, and then interpret it. You can consult a textbook, such as Lannon’s Technical Writing for more information and guidance. The results section is usually written in past tense. The Discussion Section Your discussion section should generalize on what you have learned from your research. One way to generalize is to explain the consequences or meaning of  your results and then make your points that support and refer back to the statements you made in your introduction. Your discussion should be organized so that it relates directly to your thesis. You want to avoid introducing new ideas here or discussing tangential issues not directly related to the exploration and discovery of your thesis. This section, along with the introduction, is usually written in present tense. The Conclusions and Recommendations Section Some academic research assignments might end with the discussion and not need a separate conclusions and recommendations section. Often, in shorter assignments, your conclusion is just a paragraph or two added to the discussion section. In many of your research assignments, however, you will be asked to provide your conclusions and recommendations in your research paper. Conclusions unify your research results and discussion and elaborate on their significance to your thesis. Your conclusion ties your research to your thesis, binding together all the main ideas in your thinking and writing. By presenting the logical outcome of your research and thinking, your conclusion answers your research inquiry for you and your readers. Your conclusions should relate directly to the ideas presented in your introduction section and not present any new ideas. You may be asked to present your recommendations separately in your research assignment. If so, you will want to add some elements to your conclusion section. For example, you may be asked to recommend a course of action, make a prediction, propose a solution to a problem, offer a judgment, or speculate on the implications and consequences of your ideas. The conclusions and recommendations section is usually written in present tense.

Monday, January 6, 2020

Extended Definition Victory - 881 Words

Everyone has the desire to win. The feeling of victory, whether competitively in a sport s contest or personally, makes one feel like they are at the top of the world and cannot be taken down. According to the Webster s New World Dictionary, victory is described as, â€Å"the winning of a battle, war, or any struggle† (658). The word victory is commonly used when talking about sports. Those who are striving to win play these sports, and personally, the taste of victory after a win is an incredible feeling of abundant pride. When talking about professionals or a team composed of young kids playing the sports they love, there is always the need to win to motivate a team. Whenever I step onto a basketball court and play the game, I always have†¦show more content†¦Personal struggles are an experience that everyone has gone through. Overcoming adversity is also a victory in its own right. For example, a drug addict trying to overcome a drug addiction. It takes a lot of work to overcome a drug addiction. An addict must go through rehab and fight the symptoms of withdrawal to stay clean to finally feel the victory of being free from drugs. Another example of overcoming adversity is going through the loss of a loved one. One must go through the five stages of mourning: denial and isolation, anger, barg aining, depression, and finally acceptance. Coping with a loss is ultimately a deeply personal and singular experience. Nobody can help an individual go through it more easily or understand all the emotions that they are going through. But others can be there to help and comfort them through this process. Of course the loss of a loved one does not equal a victory but overcoming these stages and making it to acceptance is a moral victory that one has achieved by overcoming adversity and a personal struggle with themselves. In the world today, every human has his or her own perspective about victory. It has a universal definition that could be considered bad or good. For instance, an individual could possibly have an ambition they would like to pursue with their life. Their long-term goal is to make someone happy as their significant other and raise a beautiful family or making history by making an invention that has never beenShow MoreRelatedWorld Wars : The Seven Years War1695 Words   |  7 Pages Throughout the course of mankind, wars were raged on different continents. During this extended period of time, roughly four thousand years, there have been two wars labeled as â€Å"World Wars.† However, with research and expanded knowledge, there should at least be three â€Å"world wars,† and have the names altered to fit the criteria of such. This added war is known as: The Seven Years War. 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